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The high-impact special effects of foiling and embossing

The high-impact special effects

of foiling and embossing

compelling business cards  |  printing terminology

These are some of the most striking special effects you can add to your card. Foiling, sometimes called foil stamp or hot foil is a technique where the actual foil is laid upon a design element or text resulting in a shimmering reflection. It’s quite dazzling in the light! Common colors are silver and gold. In certain cases, we can do other colors.

A new twist on traditional foil stamping is called Akuafoil. In this technique we lay down a reflective disc and print on top of it. This allows us to foil all the colors in the CMYK color spectrum! So we can match the color on your artwork. Gradients and multiple colors is no problem with this technique. We do caution you again to stay away from too small print.

Embossing is an effect that pushes your chosen printed area from the back to raise it beyond the card surface. You’ve seen this on notary seals and the numbers on your credit card. A design shape or logo is a frequent target for embossing. The raised surface is one height and again avoid using thin fonts and thin lines. An embossment of a foil can be done under certain circumstances.

Typically these techniques are done on one side of the card. If your foil stamp is gold or silver, we can do both sides of a 16p silk card. An embossed business card is usually only one side because the back of the card will show the reverse of your embossment. Because these are delicate processes, we recommend you send us your file through email before ordering.  Let us know what you want to do and we’ll tell you what is feasible.

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